Why You Should Use Social Media Advertising Like Your Customers Do

I was listening to a great social media marketing podcast on my commute home and I heard what could quite possibly be the best and simplest quote to help businesses and marketers to keep it real on their social media advertising.

Here’s an idea: print this quote out and stick it on your desk!

Why You Should Use Social Media Advertising Like Your Customers Do

The above quote really hit a chord with me. It epitomises simple and effective communication. It is a quote that any business using social media should live by. It floats my boat!

So who is this Jim Belosic? The CEO & Co-Founder of ShortStack he is a man of many talents. Not only has he grown from a freelance graphic designer into the leader of one of the largest social media software companies in the world, but he can also flip a serious pancake.

In fact, Pancake Labs (the name of Jim’s umbrella company) and ShortStack (the specific social media software), come from his ability to make three-dimensional pancakes. (Yep that’s right folks, 3D pancakes – chcek them out here.)

Why You Should Use Social Media Advertising Like Your Customers Do

Jim’s interview on the Social Pros Podcast is an oldie but a goodie. It is titled Lessons from Running 400,000 Social Media Contests and is a really great story of an inspiring entrepreneur and well worth a listen. Or you can read the transcript here.

When asked by Podcast host, Jay Baer about Belosic’s number one tip for becoming a social pro, Jim replied:

Don’t just start shouting on the rooftop; you will stick out like a sore thumb. Make sure as a marketer you can blend in, so to speak. There’s nothing worse than someone on Instagram posting 50% off sale. No one cares. You have to have something that’s a little more creative.
It takes more brain power, but it’s worth it in the end.

Wise words many marketers and business entrepeneurs should live by!