Suppose you have an excellent database of customers who you know have bought from you or used your services before. Suppose also, that over time and through various methods, you have a pretty good idea of how to get in touch with them: by post, email, SMS, or social media.
Have you ever thought that there’s got to be better, more efficient way to get engage with your customers other than the more traditional advertising methods?
Well, here’s something else to think about — custom publishing.
A custom magazine lets you do what you can’t do in any other media.
Let’s face it, you spend a lot of dollars on producing material for various media channels – ads, content, articles, videos, etc, and there still seems to be heaps of other things that you need to show and tell your customers.
The only problem is that your budget runneth over.
By publishing your own custom magazine either in print form or online (or both, for that matter), you can have a fantastic medium in which you can let your customers know about the latest news, current trends, price changes, offers, promotions, articles, galleries and so much more.
Let’s look at a couple of examples.
You’re an online providore and you have a website that your customers infrequently visit and buy from rarely – and then only after an email prompt. If it’s an e-commerce site, there’s not much chance your customers will spend time focusing on much else. However, if you produce a custom magazine, it opens an avenue to tell your customers about new products, the people or companies behind them, celebrity endorsement (if any), featured recipes, and region profiles. There might also be media articles and stories, special offers for readers, upcoming events, staff profiles, equipment/utensil news, and reviews, plus so much more. You’re only limited by your imagination.
Or perhaps you’re a new retail fashion franchise with a range of stores and a focus on urban streetwear. Your audience is young females, and your website is more brand-centric than e-commerce based, with no opportunity to buy online. Making available a free quarterly magazine provides you with an opportunity to showcase your current seasonal range and profile the designers. You can also talk about current fashion trends, articles on mixing and matching styles and accessorising, news, views, and shoes. Then there could be complementary topics like music, movies, celebrities, and other subjects related to your customer’s demographic. If it’s a quality publication, relevant and appealing, you’ll find people who read it will recommend it to others.
We can hear you saying, ‘Sure, but I can put all of this on my website’. And you’re right, of course. But online users don’t spend a lot to time on websites before they’re off looking at something else. So all that that well-considered and valuable content is wasted.
Better to pour those marketing dollars into something more tangible that your customers will appreciate and enjoy at their own leisure. With a magazine, especially a free one, there’s a chance to take a deep breath and enjoy it with a coffee or glass of wine and become more engaged. It’s also a fantastic medium for brand reinforcement.
The next big question is, of course, how on earth do you go about creating a custom magazine? Chances are you haven’t the slightest idea where to start.
And that’s where we come in.
Hello, we’re Newstyle Media.
You’re sold. A custom magazine seems like a terrific idea.
Now you need someone who knows about this stuff. Someone who has an enormous amount of experience and specialises in magazine publication.
At Newstyle Media, we’re magazine (print and online) specialists. We publish a stable of magazines including Adelaide Hills Magazine; Barossa Living; nest. FAMILY. PARENTING. HOME.; Parade; and Currant, our exciting new food, wine and ideas magazine.
We custom produce magazines for South Australian businesses covering such diverse topics as food retailing, kitchens, luxury homes, fashion, wine marketing and regional tourism, to name just a few.
Additionally, we publish online. Our publications feature an online presence with their own site housing additional features and information.
We also produce personal publications, yearbooks, annuals, school magazines, books, ebooks and more.
Let us help you start your custom publishing journey.
Getting your ideas and work published is a fantastic experience, and we have experts to guide you through the whole process, from concept to distribution.
The great thing about working with Newstyle Media is that you can be as involved as you want.
Our team of publishing professionals can take care of everything — from advertising sales, writing, editing and design to printing. We also offer traditional, social and digital marketing, sales, distribution, and storage.
Or we can fill in the gaps where needed… it’s up to you.
To have a look at some of the custom publishing work we have done recently, click here.
As a content marketing agency we work with you to empower your business and help you build an audience of ideal customers.
Driving results in business today requires best-practice digital and social media marketing. In fact, digital marketing is critical to business success. However, navigating the complex world of digital, and inbound content marketing, doesn’t have to be overwhelming.
With a little help and guidance from people who live and breathe print and simply ‘get digital’ we can create flexible advertising, marketing and digital marketing plans that are right for your business.
We create compelling content including but not limited to graphic design, copywriting, photography, video production, social media assets and marketing collateral.
Content marketing is Newstyle Media’s strategic marketing approach and what we are good at.
Focusing on creating, and importantly distributing, valuable, relevant content to attract, capture and retain a clearly-deﬁned audience that ultimately drives audience actions is our thing!
Email me here and we can arrange to have a chat over a coffee.