We’ve heard it over and over again. The great issue of dealing with SEO and its magical words. It’s not as hard as you think, and by the end of the day, your website will start to organically grow viewers and pop up more in search engines.
You do want that for your businesses website, right? More traffic? More customers? More, more, more!
Yes, you can have your piece of cake AND eat it too! (Just save us a piece).
SEO is the acronym for Search Engine Optimisation, the process of enhancing your website to achieve the ultimate goal in search rankings within engines. It’s the organic version of creating traffic and flow to your website without having to pay.
The second option being PPC (pay per click) and thanks to advertising and millions of websites, you can pay a certain amount to include the logo or banner of your business. But we’re here to primarily focus on getting those viewers the organic way, through dedication and patience.
Tip: When you change the SEO of your page, there is no guarantee that your website will take off overnight. It takes time! If it did happen within hours, then I assume you’ve got connections with the Kardashians and they’ve helped with a bit of promoting (but Google won’t like that, and you may be considered spam.)
Choosing The Best Keywords
Let’s get down to the dirty stuff first!
Never assume that words within your text are going to be the ones that Google ranks, it’s more so about the type of words that are used.
Is the keyword you’re using relevant to your website’s content?
Example: you’re writing a post to your readers about how to start a vegetable garden. You wouldn’t use the keywords such as cat pictures, Instagram, funny cats, cats in shoes. Nu-uh. For those searching those words in Google and come across your post, they’ll be disappointed to see no cats. Unnecessary words can lead to issues with Google, and the potential risk of your website being blocked by search engines.
What you DO want for keywords about starting a vegetable garden: gardening, soil, tools, seeds, vegetables, patch, healthy, organic, fertilizer, herbs, tomatoes, cucumber, lettuce, stakes.
However, it’s also good to mix it up a bit and add in long-tailed keywords.
These examples would be:
How to start a vegetable garden |How to garden | Tools for gardening |What vegetables should I grow
Seasons for vegetables | Where’s the best place to grow my garden
At the end of the day, it’s common sense about what words you decide to use.
That list could easily keep growing, but do you get my drift? These are specific words that you would associate with starting a vegetable garden.
Tip: Notice the long keyword that is used at the end? It’s always important to have a long tailed keyword to enhance your post. You never know when someone is going to Google it! (and it helps with the rankings!)
There is nothing wrong with a little bit of keyword research, it takes time and you do need to be reasonable with what you’re searching for, but it’s so worth it in the end.
Unfortunately, there is a harsh reality when it comes down to what Google will pick is best. If your website is popular (an example being Buzzfeed or Huffington Post) then your chances of ranking are way higher.
Similar to a popularity contest in high school – those wanting to be popular have to somehow try and fit with the cool kids.
The Importance of a Headline
Adding in focal keywords to the title of your post will enhance its search results. Here are a few examples of headlines that can help boost when searching, and will make your post stand out from the crowd.
How To Create A Vegetable Garden Under $20
Tips To Get The Best Out Of A Small Garden
The Easy Way To Transform Your Garden
Top 10 Tips To Growing A Vegetable Patch
Why Growing Your Own Vegetables Is Cheaper Than Buying
Basil, Carrots, Tomatoes – In Your Own Backyard!
Why Buy When You Can Grow!
With a headline, the ultimate goal is to connect with your reader in 10 words or less. The first three words are the ones that will always bring the reader in, it’s a psychological factor.
And in particular, if those words manage to shock or surprise a reader, they will feel more inclined to read your post.
Meta Description – What the?
The funny thing about meta descriptions is that we have no idea what it is until pointed out and then BAM, you realise that you see it on Google every time you search for something.
Example: Say I was thinking about adopting a cat and decided to Google where I could find a place close to home where I could rescue one from a shelter.
My search for “cat adoption in Adelaide” came up with a 3number of results. But in particular, this website spoke to me the most. By no means am I persuading you to adopt a cat, but if you happen to change your mind, then you get a big high five from me!
See that red box around the text? That’s the meta description. A very brief description of the website and text that you’re about to read, in just under 150 – 160 characters.
As it’s only just a description, there’s no need to fill ALL the details about what you’re writing, just a bit of text that roughly describes the website or blog post. An essential part of the meta description is having a “…” (no quotation marks) at the end, which means that there is more to read on and encourages the reader to click on your link.
Tip: Include a few keywords within your meta description to make Google do some serious thinking, and gain organic readers.
Image Descriptions & Alt Tags
You’ve got some lovely images in your blog posts! It’d be a shame to put them up on your website and have them titled as 4526154gdsg.jpg. Here’s a nifty example from our own work:
Scare Tactics: What The Hell Is Bloodvertising?
Why, you ask? Well, it won’t improve your SEO and chances of getting attention through search engines. Having proper keywords within your image description gives Google Image Search a great big thumbs up.
You don’t want to use “funny cat picture” for an image of a garden. Instead, you could use:
Garden patch | Vegetable garden | Backyard garden
Ensuring that the text matches the image is a key theme that should be carried out with all images. If someone were to search for funny cat picture in Google and came across a vegetable garden instead, they’d be confused as to why it was described that when it’s clearly not a cat picture.
Depending on what website you’re using to create your post (WordPress, Squarespace, Hubspot, Blogger, and even Pinterest) there are simple and effective ways around it.
Oh hey, you’re still reading! Thought I would have bored you by now, but I guess not. Looks as though I’m doing my job.
Another important aspect of SEO and also a little bit of marketing is including links within your post.
For example, if my website was about gardening, I would have other posts that are to do with the topic and would include those links at the end of my post.
This means that once the person has finished reading your post, they can continue to look through the website thanks to suggested links.
It’s always good to at least have 3 or 4, and make sure they’re relevant to not only the post you’ve created but for your website. You never know, someone wanting to learn about vegetables may be curious on different types of herbs they can grow, or ways to keep the birds away, or how to keep stray cats out of my garden.
There are two types: inbound (which I’ve mentioned above) and the second type, called outbound.
Linking other sites to your page is important, as other websites will begin to notice your presences and link you back. However, just like inbound, the links need to be relevant to your post.
As much as it would be nice to link a website of cats wearing funny hats, it really doesn’t have anything to do with growing a vegetable garden.
Being Cheeky With Brand Naming
Psst, over here! No, not there! I mean in your text! There’s nothing wrong with dropping your own business name within your post, and it gives you a little boost up on SEO. Say the website was called Dapper Garden.
Example: Dapper Garden doesn’t just give advice, we also use it. We’ve managed to make a solid vegetable garden, check out the images below and how much fun we put it together!
Bounce Rate (minus the bouncy balls)
Don’t you just love it when someone is viewing your page, and then within a flash, they’re gone? No, we don’t love that, in fact, it’s something that you want to avoid completely!
You want your bounce rate to be as low as possible, and you want to keep your readers on your website and not drifting elsewhere.
What you don’t want is a bounce rate of 100% – it simply means people are having a little look, a little click, and then they’re gone (with the possible chance of not returning).
You want to make your website quite easy to navigate if not, the person will leave.
Tip: being extremely specific about the keywords that you use helps to optimise the reader in the right direction. It’s best to go back and evaluate keywords, as you don’t want traffic coming from unusual keywords like “cats wearing hats”
Well, I hope this was super helpful and you’re now going to look at SEO in a new light and Google will eat up all your delicious keywords.
Now, where’s those Seriously Extreme Oreos? I’m hungry!
Got More Questions About How Content Marketing Could Help You Achieve And Exceed Your Business Goals?
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Driving results in business today requires best-practice digital and social media marketing. In fact, digital marketing is critical to business success. However, navigating the complex world of digital, and inbound content marketing, doesn’t have to be overwhelming.
With a little help and guidance from people who live and breathe print and simply ‘get digital’ we can create flexible advertising, marketing and digital marketing plans that are right for your business.
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