Have you dabbled in video for your business marketing?
Maybe you’ve tried a video blog on a business YouTube channel, filmed a session for a webinar, or even more recently dipped your toe in the water, live streaming with Meerkat or Periscope.
But when are you going to take video seriously as a substantial component of your business marketing strategy?
We’ve asked a stack of businesses what was holding them back when it came to taking um, video by the, um, tripod stand.
Too frightened of looking like a dweeb! Don’t have the right equipment. Don’t have anything witty or entertaining to say. I couldn’t possibly find the time.
But, underneath all the lame excuses the main answer was that most people were just afraid of getting started.
Fair enough, so what better time than the present?
So before we give you a swift kick up the backside to get those cameras and smartphones rolling (or recording, or whatever they do these days), we will leave you with this.
If you had the chance to read this newsletter or watch a short video what would you choose?
According to Cisco, by 2017, video will account for 69% of all consumer internet traffic and video-on-demand traffic alone will have almost tripled.
With online video quickly becoming an important way for potential customers to satisfy their information and entertainment needs, small businesses that fail to include video in their internet marketing strategies could do so at their peril.
Yes, we’ve taken heed of this warning and the sign of the times and we’re introducing weekly video blogs for all our publication e-newsletters and social channels.
So tune in next time (or push the on button or swipe right, or whatever it is we do these days).
Until then . . .
“All right, Mr DeMille, I’m ready for my close-up.”
Gloria Swanson in Sunset Boulevard
As a content marketing agency, we work with you to empower your business and help you build an audience of ideal customers.
Driving results in business today requires best-practice digital and social media marketing. In fact, digital marketing is critical to business success. However, navigating the complex world of digital, and inbound content marketing, doesn’t have to be overwhelming.
With a little help and guidance from people who live and breathe print and simply ‘get digital’ we can create flexible advertising, marketing and digital marketing plans that are right for your business.
We create compelling content including but not limited to graphic design, copywriting, photography, video production, social media assets and marketing collateral.
Content marketing is Newstyle Media’s strategic marketing approach and what we are good at.
Focusing on creating, and importantly distributing, valuable, relevant content to attract, capture and retain a clearly-deﬁned audience that ultimately drives audience actions is our thing!
Email me here and we can arrange to have a chat over a coffee.