Have you dabbled in video for your business marketing?
Maybe you’ve tried a video blog on a business YouTube channel, filmed a session for a webinar, or even more recently dipped your toe in the water, live streaming with Meerkat or Periscope.
But when are you going to take video seriously as a substantial component of your business marketing strategy?
We’ve asked a stack of businesses what was holding them back when it came to taking um, video by the, um, tripod stand.
Too frightened of looking like a dweeb! Don’t have the right equipment. Don’t have anything witty or entertaining to say. I couldn’t possibly find the time.
But, underneath all the lame excuses the main answer was that most people were just afraid of getting started.
Fair enough, so what better time than the present?
So before we give you a swift kick up the backside to get those cameras and smartphones rolling (or recording, or whatever they do these days), we will leave you with this.
If you had the chance to read this newsletter or watch a short video what would you choose?
According to Cisco, by 2017, video will account for 69% of all consumer internet traffic and video-on-demand traffic alone will have almost tripled.
With online video quickly becoming an important way for potential customers to satisfy their information and entertainment needs, small businesses that fail to include video in their internet marketing strategies could do so at their peril.
Yes, we’ve taken heed of this warning and the sign of the times and we’re introducing weekly video blogs for all our publication e-newsletters and social channels.
So tune in next time (or push the on button or swipe right, or whatever it is we do these days).
Until then . . .
“All right, Mr DeMille, I’m ready for my close-up.”
Gloria Swanson in Sunset Boulevard