How To Use Periscope For Your Business

Today I DID IT*! Sure I was nervous, but It didn’t hurt, even with 10 people joining in.

*Note: get your mind out of the gutter!

Today was the day I got down and dirty (double chin and all) with the App Periscope. So much fun and so much potential for so many businesses.

I think I have just participated in something huge – something that will take the digital revolution to another level.

So what is Periscope?

It’s essentially a live streaming broadcast tool that enables anyone with a smartphone, anywhere in the world connected to wi-fi, the opportunity to share their own story . . . LIVE.

Here’s the about blurb on Periscope’s own website . . . “We became fascinated by the idea of discovering the world through someone else’s eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”

They’re onto something truly amazing.

It’s magical – and the potential for small businesses to jump on board and get an edge over their competitors is phenomenal.

Imagine you are a customer or fan of your business, service or product. What do you want to be shown? You want the inside story right? You want exclusive access. You want to be the first to experience and be part of something new right? You want to feel special and part of the ‘in’ crowd, yes?

Now with Periscope, you can give your customers and fans what they want. AWESOME!

Maybe you’re in the fashion business and you’re holding an in-store fashion show. How cool would it be if you were able to share the experience with customers who couldn’t make it . . . live, via their phone?

You could create an excitement and buzz around the show by sharing the backstage mayhem and set up an hour before the event. And by live streaming, you might reach brand new customers who like what they see.

If you’re in the real estate business you could live stream a walk-through a property the night before an open inspection. How fabulous would it be to find out what questions potential buyers might ask about certain features via Periscope prior to the big day?

You might attract the right buyer in a better position to make a purchasing decision at the open as they have had a walk-through via Periscope and have had the night to sleep on it!

Perhaps you run a farmers market and you could use Periscope to share the stories of the producers at the market and interview happy customers live. If you then share the video to your camera roll, you could easily re-share the video onto your Facebook page (as a native video) to attract potential new customers to the next market.

No matter what business you’re in, Periscope can open so many doors. It’s really easy to use. Download the App for FREE**. You can then log in with your Twitter account.

**Note: we all love FREE!

Type in a Tweet which explains what your live stream will be about (you can use hashtags) and then start filming. Periscope is owned by Twitter and it will send out a Tweet to your followers that they can join you live on Periscope.

It’s really easy to use. I think it’s super cool that you can double tap on the screen and it switches the camera to front and back.

I love it that you can see when people join your live stream to see what you’re sharing. It’s also fabulous that you can get live comments, questions and even see that people LOVE what you’re talking about in real-time.

So I’m proud to say I’m no longer a Periscope virgin and like most, first times, it’s not that pretty, it’s a tad awkward and it’s over quick – but I did it and over time I’ll get better at it!

Yes, Periscope is a live streaming tool and created for the live experience, but you can save your videos to your camera roll and reuse (I freaking love this – best use of time is repurposing your content) on Facebook or YouTube etc.