In this one-on-one video series, Mikyla Gilbert of Newstyle Media interviews Chris Villani, Marketing Manager of Foodland Supermarkets.
Chris also talks us through some of Foodland's recent marketing campaigns and the success that hinged on playing to the local South Australian strengths.
In this episode, we discuss what it's like to be a South Australian brand that supports and champions local industry and causes. With an iconic tagline "Foodland, the Mighty South Aussies" and a reputation that fosters community and a collaborative approach to business and marketing – there is much to take in.
Whether you are a long time player looking to enhance your marketing or an entrepreneur, just starting out in the field, this series will provide you with valuable insight into modern marketing best practices.
We go over some of the biggest challenges in marketing today and look at what steps were fundamental in helping to achieve critical successes.
So tune in if you want to discover tips and tricks that may help your business to replicate the success our guests have experienced.
Location Credit: Rhino Room
Watch the video below.