Welcome to episode four, series two of Inside Marketing. Join Newstyle Media’s Ideas Chick Mikyla Gilbert as she interviews some of South Australia's most successful and entrepreneurial marketers and business owners. We discover what works – and what doesn’t in marketing and business from some our state’s best business minds.
We set up shop in Adelaide's greatest bars and clubs, to take a quiet moment (and often a cheeky drink) to reflect on what our guests have learnt. Each episode we get into the nitty-gritty of the reality of modern business in South Australia and ask the questions you’ve been desperate to hear. Think of this as your one on one networking or mentoring session! Without the noise and the babble of a networking event, cut down to the core to the information all marketers seek. What our guests impart might just be the tidbit you are searching for!
In our fourth episode, we are joined by Allana Hinks, marketing manager of South Australian owned – Brauer.
Brauer embraces the past and looks to the future by combining traditionally effective homeopathic medicines, herbal medicines, and naturally gentle skincare with modern science and a genuine understanding of what their customers really want.
Every day, Australian-made and owned Brauer Natural Medicines are trusted by thousands of Australians to support their body’s own healing abilities — naturally.
But how does Brauer build relationships and trust with their consumers?
Find out how this much-loved Australian natural health care brand continues to grow and create products that people want to see on the pharmacy and grocery shelves.
Discover how Brauer has flipped traditional marketing practices on their head. Brauer creates a digital strategy first with a strong focus on content marketing and education, before considering traditional marketing methods as simple amplification.